My genre of music is Indie/Rock, so to find the tar get audience i looked at statistics for magazines with a similar genre. Kerrang and NME fall into their area of music.
Kerrang has 417,000 people buying their magazine, 239,000 ABC1 Social Catorgary and 178,000 from C2DE catorgary. 378,000 peple are age between 15-44 and just 39,000 are over 45. 290,000 men and 127,000 woman buy the magazine.
The typical reader of this magazine would be Male aged between 15-44 within ABC1 social catorgary.
NME is similar, 388,000 people buying. 250,000 from ABC1 social catorgary and 137,000 from C2DE. 339,000 aged 15-44 and 49,000 0ver 45. 296,000 men and 91,000 woman.
The typical reader for this magazine would be the same really but you can see that this magazine appeals slightly more to older people.
I got this information from www.NRS.co.uk
Target Reader
Male
Age - 20-35
ABC1
Middle Class/Students
Out-going/Busy social lifestyles
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